Branding Concepts

Note to selves: make this the first step leading to interior design and clearly explain that link so future clients understand why creative branding is part of our core services :)

LOGO/ STORY-TELLING/BRAND IDENTITY KIT/PACKAGING

Important to make clear we do not integrate brand strategy, market testing and marketing activation in our process. Our main focus is on designing the brand (brand identity/DNA, brand story, brand architecture, brand guides, key visuals incl. for social media channels ).

Great design sells more and builds deeper brand affinity with your customers .

Naming and Writing: accelerating your brand through timeless, differentiated naming and brand writing solutions i.e. tagline + logo. Words and design are some of the main tools for developing the personality and emotion of a brand. We use style, tone, and manner, using keywords and phrases that summarise the different qualities of the brand.

>> Naming and Nomenclature: linguistic skills to create distinctive names across a range of languages + logo design

>> Brand Language guides: using language to help define the personality, tone and manner of your brand

>> Communications writing: creating a compelling customer focused brand story that explains your brand’s value and positioning in a compelling way.

Brand identity design: Creating memorable and distinctive identities that support your brand’s value proposition and positioning.

Visual Identity design: designing all the supporting visual elements for the brand such as the photo style

Brand grid: giving your brand a consistent and distinctive look and feel across all touchpoint through a strong grid system

Brand guides: creating branding systems that work across all channels - from mobile to outdoors.

Documenting the brand design work in a highly usable set of digital brand guides and principles for all stakeholders.

Packaging design: creating sustainable packaging that reflects the brand value proposition.

>> structural design : developing the packaging structure -with die-cut and materials specifications, but we would not handle the drop testing and shipping requirements?

>> product styling: creating the primary product packaging or exterior styling of the product itself.